Smart Website is built specifically for local service businesses that want more leads and better conversion — without dealing with complex tools.

We primarily work with HVAC and plumbing businesses, from solo operators to growing companies and multi-location setups. If you want your website to generate real inquiries and help you handle them more efficiently, this system is designed for you.

No.

You can cancel your plan at any time directly from your dashboard. We aim to be easy to work with — and easy to leave if the service no longer makes sense for your business.

It depends on your starting point.

If you already have a website, Google Business Profile, and reviews — you may see leads relatively quickly.

If everything is new (no reviews, no promotion), it will take longer. A website alone doesn't generate traffic — which is why Smart Website includes review automation, messaging, and social tools.

For faster results, consider adding Google Business Profile optimization, Google Local Service Ads, or lead reactivation.

Smart Website is a process. Used consistently, most businesses see compounding lead growth month after month.

Yes — there are a few additional costs you should be aware of.

Smart Website itself has a fixed monthly price.
Some optional features (communication and AI) may generate small, usage-based third-party costs. These are not setup fees and apply only if the feature is enabled.

Below is a clear breakdown 👇

1. Domain (required to publish the website)

If you already own a domain: $0 — we’ll simply ask you to update DNS settings.

If you don’t have a domain:
You can purchase one yourself from popular providers (such as Namecheap, GoDaddy, Porkbun, or DreamHost).
We recommend choosing a provider that also offers email mailboxes (see point 2), as this makes setup easier and keeps everything in one place.

Alternatively, we can register the domain for you directly through our system.

Typical cost:
~$11-12 per year (.com, depending on availability)

When it’s needed:
➡️ Only when we’re ready to publish the website.
(However, we recommend having it ready a few days earlier to avoid any delays.)

2. Professional Business Email
A professional business email address (e.g. [email protected]) is recommended for a more professional appearance, but it is not required for the system or our services to work.

Many domain providers (such as Namecheap, GoDaddy, Porkbun, or DreamHost) offer simple email mailboxes when purchasing a domain.
These often cost as little as $1–$2 per mailbox per month with an annual plan.

We recommend this option as it is usually the easiest to configure and more cost-effective if you need multiple inboxes.

Alternatively, many businesses use Google Workspace or Microsoft 365.

When it’s recommended:
➡️ Only when we’re ready to publish the website.
(However, we recommend having it ready a few days earlier to avoid any delays.)

3. Phone Number (optional, but recommended)

Required if you want:

SMS notifications

missed-call text back

call tracking

forms connected to texting or calling

Typical cost:

~$1.20 per month

When it’s needed:
➡️ During configuration, before activating messaging or call features.

4. SMS Registration & Messaging (optional, US only)

If you use business text messaging, US carriers require A2P 10DLC registration.
These are regulatory fees, not our charges.

One-time registration

~$25–$70 one-time, depending on business type and volume
(Most small/local businesses fall on the lower end of this range ~$25 because of a small usage)

Monthly campaign fee

~$2–$12 per month, depending on messaging use case

SMS usage

~$0.01–$0.015 per text message

Typical early usage:
Most small businesses spend $2–4 per month on SMS when starting.

5. Email Usage (optional)

If email sending is enabled:

$2 per 1,000 emails sent

For most Smart Website use cases, email costs are very low or near zero unless you run campaigns.

5. AI & Voice AI Usage (optional)

AI features are pay-as-you-go and only charged when used.

AI actions (text, workflows, assistants):
~$0.01 per execution

Voice AI (if enabled):
Usage-based, billed per minute (typically a few cents per minute)

Typical starting usage:
Most clients spend $2–4 per month on AI usage.

6. How Billing Works (Prepaid Wallet)

Communication and AI services use a prepaid wallet system:

Small amounts (e.g. $10 or $20) are preloaded

Usage is deducted automatically

Wallet auto-reloads when balance is low

No manual payments, no interruptions

👉 You always see usage and stay in control.

Important Clarifications

These are mostly pass-through costs from telecom providers, AI services, and registries

No usage = no charges

Smart Website works without SMS, calls, or AI if you don’t enable them (however we strongly recommend to use them)

What You Will NOT Be Charged For

Ads or ad spend

Campaign management fees (only if you will order a separate service from us on agreed terms)

“Setup” fees hidden later

Platform usage you don’t activate

In short

Smart Website = fixed monthly price
Extras = optional, small, usage-based costs

After our alignment call and once we receive your onboarding details, setup typically takes 7–10 business days.

During this time, we may reach out with a few clarification questions to ensure everything is built correctly and tailored to your business.

No.

You’ll receive clear written and video instructions that cover everything you need to get started. That said, if you have questions or want extra help, you can always reach out by email or schedule a short support call.

The goal is simple: you actually understand how to use the system to benefit your business — not just have access to it.

Yes — this is possible.

If you want to keep your current website, we can implement our marketing and lead capture components separately, without rebuilding the site.

For lead capture elements (such as forms, chat widgets, appointment booking, and missed call text-back), we prepare ready-to-use installation components.
These can either be added by you, your web developer, or the person currently managing your website.

In most cases, installation is simple.
For WordPress websites, we also provide a dedicated plugin to make setup easier, although all elements can be added manually using our step-by-step instructions if needed.

Other system components (such as reviews, messaging, automations, and follow-up) can also be used independently of the website platform itself.

If you’re interested in this option, contact us and include:

your website URL

which components you’d like to use

what platform your website is built on

This allows us to recommend the best setup for your situation.

Each plan is designed for a different stage of growth:

Starter is for small businesses that want a professional website and basic lead handling.

Growth is for businesses that want to capture and manage more leads using automation and centralized communication.

Elite is for companies that want advanced features, including AI-powered receptionist tools and deeper automation.

You can upgrade your plan at any time as your business grows.

It depends on how your current website is built and what system it’s running on.

In most cases, we build your website on our system. This allows us to fully support it, take responsibility for performance, and ensure all features work reliably together. Older or heavily customized websites — especially outdated WordPress installations — often require ongoing technical maintenance and can cause unexpected issues.

That said, you have two practical options:

Option 1 – Rebuild using your existing content
If you want to keep your current text and images, we can migrate that content into a new website built on our system. This is the most common and recommended approach.

Option 2 – Integrate with your existing website
If your current website is more advanced, complex, or you’re very happy with how it looks, we can explore integrating our lead capture tools and system with it.
In this case, additional technical work may be required. Contact us with details about your website and your preferred approach, and we’ll review it and provide clear next steps.

Yes.

When we build your website, we can create the core content based on the information you provide about your business, services, and service areas. If you already have existing copy, we can use and adapt it. If changes are needed later, you can simply tell us what you’d like updated.

For ongoing content such as blog posts or SEO-focused articles, we also offer content creation as part of more advanced SEO services. If you’re interested, contact us and let us know what type of content you need, how often, and your goals — we’ll prepare a tailored offer.

The setup fee covers the complete initial setup of your Smart Website system. This includes:

Building and launching your website

Applying your branding (logo, colors, basic styling)

Configuring lead capture forms, messaging, and core automations

Full technical setup to ensure everything works together correctly

Important:
At the moment, we are running a limited-time promotion and the setup fee is waived for new clients (as of January 2026).

Each plan includes defined limits designed to fairly reflect the work involved. Limits fall into three main categories:

1. Number of website pages

More pages require additional design and setup work. If you need more pages than your current plan includes, you can either upgrade to the next plan or create a custom plan with us.

2. Number of website updates

An update means a single content or layout change, such as:

editing text

replacing an image

adjusting a section layout

If you need more updates than your plan includes, you can upgrade to a higher plan or switch to a custom plan.
For most businesses, the included updates are more than enough — especially after the first few weeks, once the website reaches its final structure.

In rare cases where more custom work is needed, we may offer additional work billed at $40 per 30 minutes, but this is uncommon and only applies to specific requests.  

3. Number of review requests

Review requests can be sent automatically after completed jobs or manually initiated by you — depending on the setup we choose together during onboarding.

There is no fixed limit. Review automation is designed for normal business usage based on completed jobs and follows fair-use principles to prevent misuse.

Ongoing support is provided through our system and via email.

If needed, we can also schedule support calls to walk through questions or specific use cases.

Our goal is to keep things simple and responsive.

If you cancel your plan:

You can export all of your leads and related data from the system into a file for future use.

If your domain is registered with another provider, you can simply update your DNS settings to point it elsewhere.

If you purchased your domain through us, you can transfer it to a different provider.

And just to clarify — all of your social media accounts, Google Business Profile, and collected reviews always remain yours. Nothing is ever taken away or locked. Our system simply helps you manage and grow them more effectively.

There’s no lock-in — your data and online presence stay under your control.

Yes.

For multi-location or franchise businesses, we offer bundled pricing and custom setups. Contact us and we’ll create a plan that fits your structure and growth goals.

In many cases — yes.

We can integrate with most popular CRMs, booking tools, and invoicing platforms using integration tools like Zapier or Make. If you’re not sure whether your current setup is compatible, just email us with the tools you’re using and we’ll confirm before moving forward.

At the moment, we support businesses in the United States and the United Kingdom.

This is mainly due to SMS and messaging compliance requirements, which vary by country. We want to ensure all messages sent on your behalf meet local carrier and regulatory standards. As we expand to additional regions, we’ll announce it. If you’re outside these areas and interested, feel free to reach out.

Yes. All prices displayed on this website are in USD.